What is video content creation?
When it’s well executed, video content allows you to quickly convey a message in a visually appealing and powerful way. But if the quality isn’t there, or if the video is in poor taste or simply falls flat, it can really turn off your targets.
Everywhere. On YouTube alone, 3.25 billion hours of video are consumed every month. And on Facebook and Instagram, video posts trigger the highest number of interactions.. Video is literally everywhere today.
Efficient. It’s getting harder and harder to attract and hold the attention of (over-stimulated!) users when it comes to communicating an idea or message. Videos are a quick way to grab their attention, as long as they’re well executed.
Accessible. More and more people would rather watch a video today than read a long message. Videos are a great solution for digitally impatient people (and a popular option for everyone else).
Multisensory. Video is a powerful communication tool because it can appeal to different senses at the same time and evoke emotions in your target audience. That’s what makes it so captivating and powerful from a marketing perspective.
Do videos capture attention?The numbers speak for themselves.
- Facebook’s management team predicts that by 2021, all online content will be in video format.
- 72% of people would rather watch a video about a product or service than read about it.
- 97% of consumers and marketers say videos help consumers understand their product.
- 64% of consumers are inclined to purchase a product online after watching a video.
Ever heard ofbinge-watching on social media? Yep, the binge-watching trend that started on Netflix is quickly spreading to other platforms More and more people are watching YouTube or Watch on Facebook in the same way they watch TV, consuming one video after another. Watching tons of videos has become a trend, a way for users to stay informed and entertained with content selected by algorithms based on their personal interests.
Why do you need it?
Video is the medium that captures users’ attention the most. It’s the most appreciated (and one of our personal favourites!) for communicating messages in an original, dynamic and detailed way. A whopping 85 percent of people say they’d like to see more brand video…. so why not give them what they want?
It’s not so much the videos we want, but the promising results they generate. At Spritz, we leverage video content to:
- Spread the word about a brand.
- Build credibility.
- Engage communities.
- Showcase products.
- Increase sales.
Videos are just as effective in community management as they are in ad campaigns in terms of building awareness, engaging communities and achieving a solid return on investment (ROI).
The power of video in community management
→ Engage. Video is a powerful tool to engage the community. It’s basically candy for your subscribers.
→ Share. Videos bring content to life as part of a social media strategy. And they tend to be the posts that users share the most.
The power of video in social media advertising
→ Convert. Creating video content for ads is the best way to start a conversion funnel.
→ Recycle. By racking up video views, you can later retarget people who’ve watched all or part of it with more personalized ads.
Video on YouTube
Videos aren’t magic. Just because you post one on YouTube, doesn’t mean consumers are going to come running to your website.
Optimize your channel. YouTube is the video equivalent of Google. You need to have a loyal audience, an optimized channel and punchy content.. And no matter how much energy and resources you invest, it’s impossible to predict whether or not a video will go viral. That’s why, in most cases, you need to leverage multiple distribution channels, and then add social media management and advertising into the equation.
How does it work?
Video is a complementary tool in a broader strategy to achieve your business objectives. Without a clear strategy and with billions of videos available online at any given time, it’s hard to stand out from the crowd. Every single minute, 300 hours of videos are uploaded to YouTube!.
Who’s in charge of social media videos? You need a social media specialist on your team and at the table when it comes to brainstorming the video concept, writing the script and planning the production. And it needs to be integrated into your marketing plan.
- Social media strategy
- Video strategy
- Detailed planning
- Video production
- Posting and promoting on social platforms
How to create relevant video content for social
When it comes to creating posts for a content calendar, you need to respect the brand personality, tone of voice and the style of the different content.
Pro tips: the importance of the brief
Get organized. Even before shooting, 70 percent of the work that goes into making a video has already been done. It’s no small task to figure out the content, talent and location for a shoot. You need to think about all the different elements ahead of time to guide your video team properly: the objectives you’re looking to achieve, the audiences you want to reach and the messages you want to share. That’s why creating a strategy is a must.
Build your team. Once the video team is in place, we can dive deeper and plan out the shoot, frame by frame. Even if you like to be spontaneous, when it comes to a video shoot, you have to plan ahead. As magical as video is, it’s also the most expensive medium. So to optimize your ROI, don’t leave anything to chance!
Creating video content for social posts
When it comes to creating an advertising conversion funnel, we analyze the buying cycle of a typical consumer to determine the key moments when video can be used to motivate them to act. The strategy will therefore depend on the product or service, the target audience and an analysis of past performance.
Can we serve you quality video content for your social networks or ads?