What is website design?
Website design is the creation of the web interface of a company or brand. It involves thinking about the content, how the pages are organizes, the tree structure and the navigation, not forgetting the all-important programming phase.
Why do you need it?
Whether it’s for online sales, to consolidate your online presence or to establish a relationship of trust with your customers, the importance of a website in 2020 can’t be overstated.
Your website is your business card. What’s the first thing you do when a company name comes up in conversation that sparks your interest? You Google it! Users form an opinion about your company within seconds of visiting your site. Simply put, a website is an opportunity to make a good first impression, and it’s an opportunity you can’t afford to waste.
A well-designed website with search engine optimization (SEO) allows potential customers who may not have heard of your company before to get to know you better. You only have a few seconds to stand out from the competition. So make it count with a website that’s user-friendly, efficient and easy to use.
The steps to designing a successful website:
- Draft the wireframe. Before you even think about creating a website, you need to get to the drawing board. The first step is to design a wireframe, the skeleton of your site. wireframe. the skeleton of your site.
- Design the site. Once thewireframe is approved, the web designer adds graphic layers to the site (brand logos, colours and fonts).
- Program a Beta site. This is where the programmer jumps in to add their magic touch. Even though it’s invisible to users, quality coding is key to a successful and efficient website. When programming the site, the web developer teams up with the designer to create a virtual mockup and to start shaping the website.
- Write content for all the pages.
How does it work?
Designing an engaging website is like developing a good social media or web marketing strategy. To start, we analyze your competition, your industry, the things that set you apart and the behaviours of your target. If you already have a website, we often recommend kicking things off with an SEO audit to identify strengths, weaknesses and opportunities. he goal is to build the site on a solid foundation by identifying high-potential leads for your business.
We also look at your digital marketing strategy as a whole to get a clearer picture. We consider how your digital ecosystem is working and what other platforms are part of your strategy. Taking all these different elements into account, we then create the site architecture and content.
Next, we move onto the design… the part that brings your project to life. This is when we get to showcase your brand image, values and the care you bring to the customer experience. The graphic design and ergonomics of your website are the first touchpoints for your users. It’s essential that your digital identity is in line with your brand, and that the customer experience is as engaging and enjoyable as possible.
Last but not least, we move on to optimization. This all-important step helps ensure the site’s longevity. It involves strategically working on the site’s ranking and making sure it responds quickly to customers’ needs for good conversion. Optimizing your website is a winning investment for the performance of your business. Our copywriting, SEO and SEM experts are there to optimize your content, covering keywords, meta descriptions, calls to action, marketing and every other kind of content in between.
Creating a website requires skills in programming, design and interactivity as well as a strong understanding of current standards and best practices. It demands a mastery of the user interface (UI) and user experience (UX). And it calls for flawless programming and a knowledge of web standards. Depending on your project, the Spritz team works with a partner to design a website that delivers results.